Publicado em 13 de março de 2013 às 11:29

Online tools are used to attract Brazilian tourists to Netherlands

The group formed by the NBTC, KLM Royal Dutch Airlines, Amsterdam Airport Schiphol and Amsterdam Marketing, named Holland Alliance, went to social networks as a way to attract tourists from Brazil to the Netherlands.

A Facebook page has tips on what European country, apart from an application, “Visit Holland”, which has a personalized and exclusive content about the region, such as information on cities, regions, attractions and museums.

There is also the possibility to access a profile “My Holland”, which causes the user to navigate according to their preferences, but also create a personal itinerary with activities and hotel reservations.
The content can also be accessed offline and is available in nine languages ​​and is a free download for iPhone users.
The application is a co-creation between the NBTC, an agency responsible for tourism in the Netherlands, and his fans on the social network.